These ingenious billboards put an artistic twist on famous iPhone ads

Apple’s ‘Shot On iPhone’ campaign has showcased the prowess of its smartphone camera technology since the launch of iPhone 6 way back in 2015. The simple yet effective approach may have done more than any technical text delivered at every iPhone launch event presented: Highlighting the iPhone’s camera capabilities by combining a basic factual statement with compelling visuals to show rather than tell.

Now the same approach is being used to emphasize the image-capturing qualities of a much older technology. “Shot On Faber-Castell” features images drawn with the art supply brand’s pencils, some of which make it into our selection of the best pencils for artists.