Masters Sunday sees significant decline in TV viewing figures | Site care

The final round of the 2024 Masters averaged 9.59 million viewers in the US, with broadcaster CBS reporting a 20 percent drop in viewership compared to the climax of the tournament last year.

Those who tuned in to watch Scottie Scheffler’s victory peaked at 12.56 million viewers on CBS, with an average of 8.21 million viewers for the two-day coverage of the Masters, down 9% from last year’s average.

This year’s final round is among the least watched since 1993, surpassing only the Covid-affected years 2020 and 2021. The big drop in viewership is attributed to the fact that the 2023 edition saw a huge 21% increase in outdoor viewership, while this year’s event benefited from a jump of just 9%.

Meanwhile, ESPN, which broadcast the first two rounds of the Masters, averaged 3.4 million viewers for its two-day coverage. This was the largest two-day average viewership since 2018, with this year’s first round attracting the largest opening round audience of the tournament in nine years.